It's no secret, Facebook pages are not exactly my fave piece of the marketing puzzle.
I'm a Facebook Groups type of gal!
But I'll also be the first to admit that there is something to be said for a well optimized Facebook Business Page, and that's what we're going to focus on today!
As much as I try to stay away from them, there are a few things that make a Facebook Page a must in your social media marketing approach...
- If you want to run Facebook Ads (which are the best paid advertising your money can buy in terms of return on investment!), you need to attach them to a Facebook Page.
- Not everyone likes asking or access to a closed group right off the hop. A public page gives them a chance to get a feel for your style before diving right in!
- Pages are still a way to get your goods out there, whether it's reaching your entire audience or not.
While the reach (that is, the number of people that actually see your posts) can be described as dwindling (at best!), there are a few ways that you can help get maximum exposure out of the people that find your Facebook Page, and even help guide them over to platforms where you have a little more control over what they actually see (like, saaaayyyy...your email list?!)
So let's get right down to it...
#1 Make sure your cover and profile images are rocking socks!
I know this is a given for most of you, but I still see lots of blurry cover photos, or profile pics of half a logo...
This is your first impression here people!
But Jules, how do I fix that?
Well, I'm glad you asked!
Make sure your cover photo measures 851 x 315px (you can easily use the foolproof Facebook Cover template in PicMonkey to be sure!), and save it as PNG so it stays clear as it adjusts for different screen sizes.
You want your cover photo to instantly communicate to people what they can expect to see from you if they click "LIKE", and adding a title/logo to personalize it is always a good idea.
*Note: Be sure that you DO NOT have a Call To Action in your Cover Photo (ie "Like This Page" or "Visit MyWebsite.com"), it's against Facebook policies, and would be a damn stupid thing to get shut down for! Besides...I'm going to show you how to get around this rule in #2!
When it comes to your profile picture, it should be a crisp clear snapshot of your beautiful mug!
People want to deal with people, not computers.
They want to connect with a person, not a logo. Your profile pic lets them do just that!
Your profile pic should measure 165x165, and be cropped closely around your face to give a nice clear friendly shot of your gorgeousness!
Access the Social Media Optimization Cheat Sheet in the Free Resources Library!
#2 Add A Description To Your Cover Photo
Did ya know you could put this bad boy to work for you like that?
While you can't put a visual call to action in your cover photo, you can add a description to your photo. This description shows up when anyone hovers on your image, giving you an often missed opportunity to show off your goods (that doesn't sound right, but you know what I mean!).
To Add A Description:
Once you've uploaded your cover photo, simply click on it, select "Add A Description", and type away!
You might want to use this chance to plug your opt-in freebie and get them on your email list, or have them join your Facebook group if that's where the real action is...the possibilities are endless!
#3 Add CTA Button On Cover Image
One of the "upgrades" Facebook has added for business owners is the ability to add a call to action button at the bottom of your cover photo.
The buttons you can choose from include:
- Book Now
- Call Now
- Contact Us
- Send Message
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
- Send Email
- Learn More
So you're pretty much covered no matter what type of business page you have!
#4 Remove The "Message" Function For Something Way Better!
Since we're on the topic of buttons, get rid of that Message option for something that will give you a much better return...a Share Button!
That's right, as soon as you turn off the ability to message the page in your Settings, it's replaced with a lovely little rectangle that allows your fans to share your page with their friends with just a single click!
Don't worry about your audience not being able to contact you, there are a million and one ways they can do that (ie commenting on one of your posts, posting on your page, visiting your website, or simply checking out your About tab where you can list your email address!), the option to Share is much more beneficial!
#5 Add Tabs For Other Networks/Offers
Adding tabs to your page highlighting the other networks you're active on is a great way to build up your following on several platforms at once!
It's also a great way to hold on to fans that stumble upon your page, and maybe aren't crazy into Facebook, but are totally stoked when they see that you're also on Pinterest, Twitter, Instagram, etc.!
#6 Pimp Your Description!
Deck that thing out like it's freaking Christmas!
I wanna see keywords, attention grabbing vocab, and a big ol' link to the thing that will give you the biggest return!
Whether you want your audience to go join your group, sign up for your email list, join a challenge (yup, did you know you can update this bit of info on the reg?!), etc., is up to you...just don't let this prime real estate go to waste!