So you've got your website set up, content in place, and now it's just a matter of putting your feet up and popping a bottle of bubbly to celebrate because this is when the big bucks start rolling in!
The old theory of "build it and they will come" is long gone, and if you approach your online business that way, it will look more like "build it and you will hear crickets, get frustrated, and wonder what the hell went wrong"...doesn't have as nice a ring to it.
When you've spent the time crafting the perfect post, the last thing you want is for it to float around in cyberspace with no one actually appreciating what you've created.
Easy fix right? Just share it on Facebook, or Pinterest, or Twitter, and then watch the traffic roll in!
And when it doesn't?
What if you are sharing everything you've got on Facebook several times daily, in different ways, and getting nothing but crickets?
Been there, done that, it sucks.
Sharing on social media is a fab way to draw attention to your blog/website, but not just any social media outlet will do!
Oh, you're super familiar with Facebook and know everything there is to know about promoting there? That's cool.
But if your target reader is hanging out on Twitter, you might as well be yelling in an empty room.
Building your audience is a lot like dating.
You'll need to do some "wining and dining" and get to know them to find out what direction you're headed in, and if they're "the one".
But before all that, you have to meet them, introduce yourself, and smile from across the room in a non-creepy, "come hither" sorta way!
If you're looking for an apple, don't shop at a hardware store.
In other words, you need to start hanging out where they hang out!
How To Find Your Audience
Luckily, there are some easy peasy ways you can narrow down your search and find your "true love" without losing your mind over it.
Let's start with your competition, shall we?
Who's already doing what you want to do, or at least has a following that you would like to have in terms of size and interests?
Use a tool like SimilarWeb (free...amaze!) and let the search begin!
Grab the printable Audience Tracker worksheet from our Free Resource Library, and let's get started!
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If you're not quite sure who you should be looking at, start by hopping over to SimilarWeb and selecting a category that is close to your niche and check out the top 2 or 3 sites that come up.
(If you're already established on social media, you can include yourself in there to get a clear comparison of where you might be missing out.)
Next, let's pretend you're one of those uber crazy women who never learned how to date like a normal person...It's background check time!
Once you enter the specific web address you're stalking (ah-hem..."researching"), you will find a ton of useful info that will tell you all about the audience they have, what their traffic is like, and where they come from.
Scroll down to the "Social" section, and see which networks stand out (there will always be one!).
Why Does This Matter?
These are not just the social networks they focus on, this is where they are actually GETTING traffic from!
Fan counts can be deceiving, but traffic doesn't lie!
Complete this process with the top 3 sites in your niche and find the common denominator between them. Laser focus your energy on the top 2 social networks that come up, and make them your go-to when sharing your work.
Don't hesitate to do this a couple of times a year to stay on top of the ever changing social trends of your audience!
By targeting your promotions, time, and energy on specific networks that are already proven to show results, you're skipping the trial and error process these other sites had to go through, and learning from their success!