Why I Switched From Ontraport To ConvertKit

Why I Switched From Ontraport To Convert Kit

I've switched from Ontraport To ConvertKit.

While I was only with Ontraport since December 2015, and actually really liked it, I've switched to ConvertKit and am thrilled with the decision I made.

Why would I opt for the pain in the ass move from one service to another if I liked it?

Well that my friends is the million dollar question I'm answering today, in the hopes that I can save you some pain in the ass moves down the road!

It wasn't really any one thing that triggered this switch, but 3 factors that joined together and highlighted the move I needed to make.

Why I Switched From Ontraport To ConvertKit

#1. S.O.S. Made Me Do It!

If you're like me and have the attention span of a toddler, than you're very familiar with Shiny Object Syndrome (or S.O.S.)!

One second you're just strolling along, minding your own business, and the next, all the bells and whistles have you completely mesmerized. Before you know it you're waking up in a haze with your credit card in hand and some shiny new thing you never even knew you needed until right now!

Sound familiar? You're not alone!

When you work online, you can get easily bombarded with messages of what you "need" to be successful, and what others are using to make things "easier".

And it makes you think, "If I'm going to be easily successful, well I just need those damn tools!"

Not. So. Much.

I was so convinced I needed this big "shiny object" to make my biz work, when it really turned out to be way too much. Which leads me to the next point...

#2. Simplification Made Things Complicated!

I rationalized this bigger purchase by all of the systems it was replacing.

When I signed up for Ontraport, I was able to cancel Aweber, Leadpages, and know that it would handle the sales side of The Tank courses.

What I didn't take into consideration was the fact that removing all of these familiar tools, meant learning everything from scratch, at once.

I also ended up needing to buy higher end tools to manage my external systems (like my self-hosted site for The Tank courses, as well as our Free Resources Library for Bloggers + Biz Owners) to work in conjunction with my now found "shiny object", nearly doubling the cost I had joined Ontraport for!

It's become insanely clear to me over the last month that my goal of "simplifying" got lost a long way back, somewhere in the bells and whistles, and I needed to take a step back and reevaluate what I actually needed.

ConvertKit was super easy to set up, and does a fabulous job of collecting and managing my various email lists and sequences. It doesn't have the shopping cart feature, but I solved that by migrating my courses to Teachable, a hosted platform.

Simple, at it's best!

And lastly...

#3. I Was Out Of Touch!

After a poll I did in my Facebook group, The Infopreneur Tank, it was plain to see that most of my readers are either just entering the online game, or have been in for awhile, but are just getting serious.

Having such a high end service is out of reach for most newbies, I know it was for me when I started out in 2011!

And how the heck am I supposed to help you grow your biz, audience, and email list, if I'm not using the same tools you are?


The Bottom Line...

A big part of business is making mistakes, and learning from them, and I certainly learned a lot from this one!

Even if something's working, if it doesn't feel like a good fit, it probably isn't for you.

Moving to ConvertKit is something that I feel confident in doing, and so far I'm loving on it hardcore!

Have you ever been sucked in by Shiny Object Syndrome?
Tell me about it in the comments below!

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2 thoughts on “Why I Switched From Ontraport To ConvertKit

  1. I love your reasoning here, as you know I just made the switch this week and so far I’m liking it. I also use teachable for courses, I love them!

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