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Your blog is not a business.
Kind of goes against everything you were hoping for right?
Can a blog make money? Yes.
But is it a business...not really!
I was lucky enough to see this video from SeanWes.com (via one of our Infopreneur Tank Facebook group members, Jenn from ADailyRhythm...thanks Jenn!) this morning, and he puts it into words so well I just had to share!
"A blog is not a business. A business is a business. A blog is a marketing tool!"
Genius my friend.
Crazy. Freakin'. Genius!
This hits the nail on the head better than anything I've ever read or heard in my 5+ years of working online!
It's crucial that you take that all in, and don't write off your blog just yet. The tools that support your business need to be cared for just as meticulously as your business itself!
Your blog is not a business, but that doesn't make it any less valuable!
If used effectively, your blog can...
♦ help establish you as an authority in your niche.
♦ build your credibility.
♦ answer your reader's questions, and address hesitations in making a purchase.
♦ build trust, and loyalty, between yourself and your reader.
♦ increase your exposure.
The best way to make money with your blog is to use it as a marketing tool for your products and services!Click To Tweet
The Tank (my membership site for Bloggers + Biz Owners!) is built around this principle - the creation and marketing of information products!
No matter what niche you decide to pursue (or craft for yourself!), there's a product or service you can offer that will pair with it beautifully!
You don't even need to have a physical product that you ship to your customers. Simply package the information that will help your audience, and deliver it to them in an easy to consume, digital format!
Think printable worksheets, e-books, courses, webinars...the possibilities are endless!
Analyze your audience's passions, struggles, frustrations, and build on that!
Mom blogger? Think menu planning, self-care, communicating with children, educational activities, nurturing your marriage...
Creative Arts blogger? Think coloring printables for adults, guides to art selection/placement in your home, how to price your art for sale...
Recipe blogger?...OK, well that's kind of a given!
The point is, there are opportunities in every topic, guaranteed!
Give the video a watch for yourself, words can't even come close to doing it justice! Sean, freakin', nails it!
Then pop into the the Facebook group and let me know what you think about his take on blogs!