Your Blog Is Not A Business!

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Your blog is not a business.

Kind of goes against everything you were hoping for right?

Can a blog make money? Yes.

But is it a business...not really!

I was lucky enough to see this video from SeanWes.com (via one of our Infopreneur Tank Facebook group members, Jenn from ADailyRhythm...thanks Jenn!) this morning, and he puts it into words so well I just had to share!

"A blog is not a business. A business is a business. A blog is a marketing tool!"

Genius my friend.

Crazy. Freakin'. Genius!

This hits the nail on the head better than anything I've ever read or heard in my 5+ years of working online!

It's crucial that you take that all in, and don't write off your blog just yet. The tools that support your business need to be cared for just as meticulously as your business itself!

Your blog is not a business, but that doesn't make it any less valuable!

If used effectively, your blog can...

help establish you as an authority in your niche.

build your credibility.

answer your reader's questions, and address hesitations in making a purchase.

build trust, and loyalty, between yourself and your reader.

increase your exposure.

 

The best way to make money with your blog is to use it as a marketing tool for your products and services!Click To Tweet

The Tank (my membership site for Bloggers + Biz Owners!) is built around this principle - the creation and marketing of information products!

No matter what niche you decide to pursue (or craft for yourself!), there's a product or service you can offer that will pair with it beautifully!

You don't even need to have a physical product that you ship to your customers. Simply package the information that will help your audience, and deliver it to them in an easy to consume, digital format!

Think printable worksheets, e-books, courses, webinars...the possibilities are endless!

Analyze your audience's passions, struggles, frustrations, and build on that!

Mom blogger? Think menu planning, self-care, communicating with children, educational activities, nurturing your marriage...

Creative Arts blogger? Think coloring printables for adults, guides to art selection/placement in your home, how to price your art for sale...

Recipe blogger?...OK, well that's kind of a given!

The point is, there are opportunities in every topic, guaranteed!

Give the video a watch for yourself, words can't even come close to doing it justice! Sean, freakin', nails it!

Then pop into the the Facebook group and let me know what you think about his take on blogs!

Do you agree? Or do you think Sean is way off point?

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12 thoughts on “Your Blog Is Not A Business!

  1. This is good for thought for sure… I do agree with it mostly. I have a fashion/travel blog. Been logging over year and no monetization yet. I find the idea of selling digital products do overwhelming to a perso who finds a lot of challenges with technology… I’m learning a lot but gettingvtobtgecpiu to of carrying three products will take forever… Sigh :/. Great post!

    Valerie

    1. Oh Valerie! Trust me, I’m no techy, and I’ve had no issues creating e-products!
      I recently ran a weeklong challenge on how to create a Lead Magnet, and really, the same principles apply to information you’re selling.
      You know what I use to create PDF’s, ebooks, checklists, etc?…Google Slides!
      Everyone has access to it, it’s free, and it’s pretty much “drag and drop” to get it looking the way you want!
      Especially with the travel aspect of your blog, you should really explore information products, it’s a great way to turn one-time effort into ongoing income 😉
      I really appreciate you stopping by!

    1. Right?! That’s why it’s so important to find yourself a mentor or community that can walk you through the ins and outs of online business when you get started…you don’t know what you don’t know! 🙂

    1. Loving everything Sean Wes puts out there right now, he’s not afraid to just lay it on the line for you, and I love that!
      Thanks for popping in with your two cents Lynn! I can’t wait to see what you do with 2016 🙂

  2. Wow this is exactly what I needed to hear. I think I finally “get it” now. My question is though, how do I get people to buy my products when I only have a few posts and no traffic. You know what I mean, like why should anyone listen to me.

    1. Good question Jillian, but it doesn’t come down to content or numbers, it comes down to presence!
      There are people out there selling products to their clients that cost more than my CAR, with outdated blogs (or even no website at all), simply because they’ve established a presence online that can’t be messed with!
      They show up every day in groups, forums, etc. and add value, interact with their ideal customer, and show what they DO know…who cares about the rest!
      If you love what you’re doing, and you enjoy it, you’ll be good at it, because you’ll work that much harder to make it amazing!
      You’ll never know it all, and once you let that settle in, you’ll learn to be confident that what you DO know is what others don’t, and you’re the one that can help them fix that 😉

  3. As someone who is really starting to roll out the business aspect of my website I am loving this post! It’s so true blogs are super valuable but you can’t just write and think you’re going to make a living it takes so much more.

  4. Thank you for the awesome article!
    Random note: What plugin/code are you using for the horizontal floating share buttons?? I love them!

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